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Video Games retail / e-tail sales in U.S. July 2014

Analysis from The NPD Group's Liam Callahan


Similar to the pattern seen in seven out of the last nine months, strong growth in hardware sales offset declines in software sales in July 2014 while accessory sales had modest growth, leading to an increase of 16 percent in overall new physical video game sales compared to July 2013.

Dollar Sales
Jul'13 Jul'14 CHG
Total Video Game Sales (New Physical Channel)
$443.1M $514.3M 16%
Video Games Hardware
$99.4M $198.8M 100%
Video Games Software (Console+Portable - New Physical Sales only)
$210.1M $178.2M -15%
Video Games Accessories
$133.5M $137.3M 3%
Total Software Sales - (Console+Portable+PC - New Physical Sales Only)
$222.3M $185.7M -17%

Hardware

Hardware sales doubled in July 2014 (vs. July 2013), stemming from growth in eighth generation console sales which offset declines in seventh generation console and portable hardware.

When combining life-to-date sales of Xbox One and PS4 after nine months, and comparing them to the combined totals of nine months of sales for Xbox 360 and PS3, sales of the newest consoles are larger than the prior generation by close to 80 percent.

Software

The Last of USTwo factors caused declines seen in July 2014 software sales: reduced sales for new launches, and the decline in seventh generation software not entirely being offset by eighth generation sales.

July is typically a quiet month for software sales, representing about 5 percent of annual sales. Typically, NCAA Football launches in July and often ranks as the top game. As that title is no longer being produced, new launch sales declined steeply by close to 70 percent in July 2014.

When comparing the increase in eighth generation sales over the decline in seventh generation sales, the net decrease was $20.1 million.

Four SKUs for the 3DS would make the top ten software list when ranked on an SKU basis: 3DS Tomodachi Life, 3DS Pokemon Y, 3DS Pokemon X, and 3DS Mario Kart 7. With the addition of NWU Mario Kart 8, five of the top ten SKUs this month were published by Nintendo and helped drive Nintendo into the top video game publisher spot for July 2014.

The top ten games in July 2014 represented 20 percent less unit volume than seen in July 2013.

July 2014 Top 10 Games (New Physical Retail only; across all platforms incl. PC)
Rank
Publisher
The Last of Us (PS4, PS3) 
1
Sony (Corp)
Minecraft (360, PS3)
2
Microsoft (Corp) / Sony (Corp)
FIFA 14 (360, PS4, XBO, PS3, PSV)
3
Electronic Arts
Watch Dogs (PS4, 360, PS3, XBO, PC)**
4
Ubisoft
Mario Kart 8 (NWU)
5
Nintendo
Call of Duty: Ghosts (XBO, 360, PS4, PS3, NWU, PC)**
6
Activision Blizzard (Corp)
Grand Theft Auto V (360, PS3)**
7
Take 2 Interactive (Corp)
Sniper Elite III (PS4, XBO, 360, PS3)**
8
505 Games
NBA 2K14 (360, PS3, PS4, XBO, PC)**
9
Take 2 Interactive (Corp)
Lego Marvel Super Heroes (360, PS3, 3DS, NDS, PS4, NWU, XBO, PSV, PC)
10
Warner Bros. Interactive

Accessories

Accessory spending rose in July 2014 due to sales increases for three accessory types: Gamepads, Interactive Gaming Toys, and Headsets/Headphones. The 30 percent increase in Gamepads was largely due to greater spending on first party controllers likely purchased with eighth generation hardware.

Notes et références

Copyright 2014. The NPD Group, Inc. All Rights Reserved. Proprietary and Confidential.

*NPD's monthly point-of-sale data reports on U.S. Games Industry sales occurring from new physical purchases at retail which is the largest channel for games sales, but does not represent 100% of industry sales; it does not account for consumer purchases made via digital distribution, used game sales, subscriptions, mobiles, rentals, or social network games. NPD's Games Market Dynamics: U.S. is issued quarterly and is NPD's official estimate of the consumer spend on the industry and It does include estimates of the size of those other monetization methods.

**(includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)

Publié le 19 août 2014 par Emmanuel Forsans

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