mardi, 26 décembre 2006
SONY CHINA ANNOUNCES LAUNCH OF PLAYSTATION®2 IN THE CHINA MAINLAND MARKET Beijing, November 28th, 2003 – Sony (China) Ltd. announced today that it would release PlayStation®2 computer entertainment system and license software title publishing and distribution to local partners beginning December 20th, 2003 in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu, and later in more cities in China to develop the home computer entertainment market in mainland China. The color of the PlayStation®2 hardware for the China mainland market is “Satin Silver” and will be available at the suggested retail price of RMB1,988. “In response to strong nationwide request for PlayStation®2 in China, Sony China is committed to develop a full-fledged PlayStation®2 business in the growing market,” said Hiroshi Shoda, Chairman of Sony (China) Ltd. “PlayStation®2 computer entertainment system brings an integrated entertainment experience to the users. It’s not only a game platform, but also the new center of home entertainment. We are excited to bring the world most favored computer entertainment platform to the Chinese consumers.” Since its launch in March 2000, PlayStation®2 computer entertainment system has quickly achieved its No.1 position in Japan, North America, Europe, South Korea and south-east Asian countries and regions. As of September 30th, 2003, the total shipment of PlayStation®2 hardware has exceeded 62 million units and software 425 million units worldwide. PlayStation®2 computer entertainment system has a massive range of software titles and a total of over 2,500 titles were developed worldwide. With the launch of PlayStation®2, home computer entertainment platform will be introduced for the first time to over 10 million households in five big cities in China. By integrating cutting-edge technology with digital entertainment content, a redefined home entertainment lifestyle is created not only for game players, but for all entertainment lovers in China. “We’ve always wanted to introduce PlayStation to the people of China,” said Ken Kutaragi, president and CEO of Sony Computer Entertainment Inc. “It is my privilege to bring the world’s most exciting home computer entertainment platform to the people of China and I’m sure PlayStation 2 will open the doors to new home entertainment experiences for everyone.” With PlayStation®2 computer entertainment, Sony (China) will continuously create and develop a new world of home computer entertainment for Chinese people to better enjoy life in the upcoming broadband era. About Sony (China) Ltd. Sony (China) was established in Oct. 1996 in Beijing by Sony Corporation to manage and co-ordinate Sony's business operations in China. It operates on the investments in China's electronic information industry, the overall management and business support for all Sony companies in China. Sony (China) wishes to contribute more for China's economic development through continuous business efforts.
Product Outline
List of Expected Software Titles
List of Cooperating Overseas Publishers for Upcoming Software Titles (In alphabetical order, as of Nov.28, 2003)
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