L'actuel Président de Sony Computer Entertainment Europe, Chris Deering prend la présidence de Sony Europe

Chris Deering (en photo à droite), Président de Sony Computer Entertainment Europe, vient d'être nommé Président (Chairman & CEO) de Sony Europe (c'est à dire "Sony Electronique") et garde la Présidence de Sony Computer Entertainment Europe (SCEE). (lire le communiqué) David Reeves, Directeur Commercial et Marketing de SCEE, devient Directeur Général de SCEE ( Chief Operating Officer/COO). (lire le communiqué)

New Executive Appointments for Sony in Europe

Tokyo, Japan – Sony Corporation today announced that Michiaki (Mike) Tsurumi will retire from the position of President of Sony Europe, effective April 1, 2004. This is in accordance with Sony Corporation’s internal policy on the retirement of Group Executive Officers. As of the same date, he will be succeeded by Chris Deering, currently President and CEO of Sony Computer Entertainment Europe Ltd. (SCEE).

Nobuyuki Idei, Chairman and Group CEO of Sony Corporation, commented:

“Since becoming President of Sony Europe on April 1, 2002 Mike Tsurumi has created a management structure which has greatly enhanced the efficiency of Sony’s European electronics business. He has also made a valuable contribution in developing the great potential of new markets in Russia and Eastern Europe. Sony Corporation thanks Mike Tsurumi for his fine job and has high expectations for continued success in Europe under Chris Deering’s management.”

Mr. Deering became President of SCEE in 1995, and managed the introduction of PlayStation into Europe and its subsequent sales growth to reach the number one market position. He is expected to apply his skills and experience to Sony’s entire European electronics business.

Until the effective date, Mr. Deering and Mr. Tsurumi will work closely together and in coordination with Göran Lindahl, Chairman of the Sony Group in Europe, to ensure an orderly and smooth handover.

David Reeves, Executive Vice President, Sales and Marketing of SCEE will become President and COO of that organization, effective January 1, 2004 . On the same date, Mr Deering will assume the position of Chairman in addition to his current role of CEO of SCEE. He will continue in this role after becoming President of Sony Europe from April 1, 2004.

SCEI PROMOTES DAVID REEVES TO PRESIDENT & COO
OF SONY COMPUTER ENTERTAINMENT EUROPE,
EFFECTIVE JANUARY 2004

Tokyo, December 5, 2003 – Sony Computer Entertainment Inc. (SCEI) announced today the promotion of David Reeves, currently executive vice president of sales and marketing, Sony Computer Entertainment Europe (SCEE), to president and chief operating officer of SCEE, effective January 1, 2004.

Reeves joined SCEE in 1996, and from the very beginning of his tenure, his main areas of responsibility were to develop the company’s marketing strategies and expand retail and distribution channels in the market of immense diversity, which he has successfully achieved.

In his new role, Reeves continues to report to Chris Deering, who will become chairman of SCEE in addition to remaining chief executive officer.

Deering and Reeves will together continue to further expand the market and bring the world of PlayStation to more people in Europe, the Middle-East, Africa, Australia and New Zealand.

This announcement is made in conjunction with Sony Corporation’s assignment of Chris Deering to the additional role of president of Sony’s electronics business in Europe, effective April 1, 2004.