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Video Games sales in U.S. (retail & digital) - February 2018

Analysis from NPD's VG industry analyst, Mat Piscatella


February 2018 spending across video game hardware, software and accessories grew 23 percent when compared to a year ago, to $995 million. Gains were achieved in Hardware as well as Accessories & Gamecard spending.

Year to date 2018 spending across video game hardware, software and accessories is up 39 percent when compared to the same period a year ago, to $2.1 billion. Growth has occurred across all categories, with Hardware being the primary sales performance driver.

NPD Group's U.S. Games Industry Sales - February 2018
4-Week Reporting Period : 2/4/2018 through 3/3/2018

Dollar Sales Feb'17 Feb'18 CHG
 Total Video Game Sales  $811m $995m 23%
 Video Games Hardware $204m $316m 55%
 PC & Video Games Software (PC, Console and Portable; Physical and Full Game Digital Formats from the STEAM, PlayStation and Xbox platforms) $397m $397m 0%
 Video Games Accessories & Gamecards $210m $282m 35%

2018 / 2017

Dollar Sales 2017 YTD 2018 YTD Chg
Total Video Game Sales $1,501m $2,094m 39%
Video Games Hardware $332m $594m 79%
PC & Video Games Software (PC, Console and Portable ; Physical and Full Game Digital Formats from the Steam, PlayStation and Xbox platforms) $740m $916m 24%
Video Games Accessories & Gamecards $429m $583m 36%

Software

Monster Hunter : WorldDollar sales of Console, Portable and PC Games Software combined to reach $397 million in February 2018, flat when compared to a year ago. Gains in Nintendo Switch spending offset declines across all other platforms. Year to date, software spending has grown 24 percent, to $916 million.

After leading the market in January, Monster Hunter : World repeated as the month's top-selling title overall, once again leading on the PlayStation 4 and Xbox One platforms. Unsurprisingly, Monster Hunter : World is currently 2018's best-selling game.

Call of Duty : WWII was February's second best-selling title, and remains the best-selling title for the 12-month period ending February 2018.

Mario Kart 8 returned to the top of the Nintendo Switch chart for the first time since May 2017.

Nintendo was February's leading publisher in software dollar sales, while Capcom remains the top-selling publisher of 2018.

February 2018 Top 20 Games (Physical and Full Game Digital for publishers in the Digital Leader Panel) ranked on dollar sales

Title Rank Publisher
Monster Hunter: World 1 Capcom USA
Call of Duty: WWII 2 Activision Blizzard (Corp)
NBA 2K18 3 Take 2 Interactive (Corp)
Dragon Ball: Fighterz 4 Bandai Namco Games (Corp)
Grand Theft Auto V 5 Take 2 Interactive (Corp)
Shadow of Colossus 2018 6 Sony (Corp)
UFC 3 7 Electronic Arts
Kingdom Come: Deliverance 8 Deep Silver
Mario Kart 8* 9 Nintendo
Super Mario Odyssey* 10 Nintendo
Tom Clancy's Rainbow Six: Siege 11 Ubisoft
The Legend of Zelda: Breath of the Wild* 12 Nintendo
Playerunknown's Battlegrounds^ 13 Microsoft (Corp)
Bayonetta 2* 14 Nintendo
Madden NFL 18 15 Electronic Arts
Assassin's Creed: Origins 16 Ubisoft
FIFA 18^ 17 Electronic Arts
Sword Art Online: Fatal Bullet 18 Bandai Namco Games (Corp)
The Sims 4^ 19 Electronic Arts
Star Wars: Battlefront II^ 20 Electronic Arts

* Digital sales not included
^ PC digital sales not included

Hardware

Hardware spending in February 2018 grew 55 percent when compared to a year ago, to $316 million. Spending gains were driven by growth in Switch and Xbox One hardware sales. For the 2018 year-to-date period, hardware spending has increased 79 percent to $594 million.

Total hardware unit sales, dollar sales and average pricing were all up by double-digit percentages in February 2018 when compared to a year ago.

Console hardware spending reached the highest total for a February since 2014 ($345 million).

Sony's PlayStation 4 was the best-selling console in February, and remains the best-selling console year to date.

Nintendo Switch remains on a record-setting sales pace. Over the first twelve months in market, Nintendo Switch has achieved the highest installed base for a console platform in history.

Accessories & Gamecards

Total spending on Accessories and Gamecards grew 35 percent in Feburary 2018 when compared to a year ago, to $282 million, a record high for a February month. The previous record of $262 million was achieved in February 2016. Accessory and Gamecard spending has grown 36 percent for the year to date 2018 period, to $583 million.

Gamepad spending grew 46 percent versus a year ago. Gamepads were the month's best-selling accessory group. Headsets/Headphones, Power Supplies, Memory Cards and Case/Organizer categories all experienced double-digit percentage growth in the month. These gains offset a 75 percent decline in Interactive Gaming Toy sales.

The PS4 DualShock 4 Wireless Controller in Black was the month's best-selling accessory. It remains the best-selling accessory of 2018.

Publié le 22 mars 2018 par Emmanuel Forsans

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