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Video Games sales in U.S. (retail & digital) - June 2018

Analysis from NPD's VG industry analyst, Mat Piscatella


June 2018 spending across video game Hardware, Software, Accessories and Game Cards grew 25 percent when compared to a year ago, to $1.1 billion. Significant growth in both Hardware and Accessories & Game Cards offset a slight decline in Software.

Year-to-date spending across video game Hardware, Software, Accessories and Game Cards is up 17 percent when compared to the same period a year ago, to $6.0 billion. Growth has occurred across all categories of spending, with the largest dollar growth coming from Accessories & Game Cards.

June 2018 Dollar Sales Jun'17 Jun'18 Chg
 Total Video Game Sales  $864m $1,077m 25%
 Video Games Hardware $231m $350m 52%
 PC & Video Games Software [1] $379m $374m -1%
 Video Games Accessories & Game Cards $255m $353m 38%
2018 Year to Date Dollar Sales 2017 YTD 2018 YTD Chg
 Total Video Game Sales  $5,152m $6,019m 17%
 Video Games Hardware $1,390m $1,686m 21%
 PC & Video Games Software [1] $2,407m $2,559m 6%
 Video Games Accessories & Game Cards $1,356m $1,774m 31%

[1] PC, Console and Portable ; Physical and Full Game Digital Formats from the Steam, PlayStation and Xbox platforms

Software

Mario Tennis Aces Dollar sales of Console, Portable and PC Games Software combined reached $374 million in June 2018, down 1 percent compared to a year ago. Year to date, software spending is up 6 percent versus year ago, to $2.6 billion.

Mario Tennis Aces was the best-selling game of June 2018. The Nintendo Switch exclusive achieved the all-time highest month 1 sales for a Tennis genre game in NPD tracked history. The previous record holder was Mario Tennis, which debuted on the N64 in September 2000's tracking period.

God of War repeated as the month's second best-selling title, and remains in the same position in year-to-date sales, trailing only Ubisoft's Far Cry 5. God of War is now the 10th best-selling game of the rolling 12-month period ending June 2018.

Lego Incredibles debuted as the #7 best-selling game of June 2018. Lego Incredibles achieved the highest launch month dollar sales for a Lego title since Lego Star Wars : The Force Awakens, which was released in June 2016. Lego Incredibles is the 25th Lego release from publisher Warner Bros. Interactive.

Nintendo Switch was the only platform that produced software sales growth in June, with dollar sales more than doubling those of June 2017. Year-to-date software sales on Nintendo Switch are also more than double those of a year ago. Please note, The NPD Group does not currently track digital full-game software sales on Nintendo platforms.

Some Super Genres are showing particularly strong year-to-date performance. Sales of Action games are up 30 percent on a year-to-date basis, while Racing games (up 22 percent) and Shooters (up 13 percent) are also experiencing double-digit percentage gains year on year.

Full-game software sales performance is being significantly impacted by the growth in sales of re-releases of existing games. Sales of these versions of released games, most often referred to as GOTY / Complete / Remastered / Definitive / Legendary / Anniversary editions, have experienced sales growth of more than 150% in 2018 when compared to a year ago, while sales of launch day versions of games, most often called Standard / Base / Collector's / Limited / Special editions are down slightly.

Nintendo was June's top-selling Publisher, while Ubisoft remains the best-selling publisher year to date.

June 2018 Top 20 Games (Physical and Full Game Digital for publishers in the Digital Leader Panel) ranked on dollar sales

Title Rank Publisher
Mario Tennis Aces* 1 Nintendo
God of War 2018 2 Sony (Corp)
Grand Theft Auto V 3 Take 2 Interactive (Corp)
The Crew 2 4 Ubisoft
Far Cry 5 5 Ubisoft
Mario Kart 8* 6 Nintendo
LEGO Incredibles 7 Warner Bros. Interactive
FIFA 18^ 8 Electronic Arts
Crash Bandicoot: N. Sane Trilogy 9 Activision Blizzard (Corp)
Detroit: Become Human 10 Sony (Corp)
Super Mario Odyssey* 11 Nintendo
The Legend of Zelda: Breath of the Wild* 12 Nintendo
Tom Clancy's Rainbow Six: Siege 13 Ubisoft
NBA 2K18 14 Take 2 Interactive (Corp)
Call of Duty: WWII 15 Activision Blizzard (Corp)
MLB 18: The Show 16 Sony (Corp)
Assassin's Creed: Origins 17 Ubisoft
Vampyr* 18 Focus Home Interactive
Donkey Kong Country: Tropical Freeze* 19 Nintendo
State of Decay 2 20 Microsoft (Corp)

* Digital sales not included
^ PC digital sales not included

Hardware

Hardware spending in June 2018 grew 52 percent when compared to a year ago, to $350 million. All current-generation platforms delivered sales growth. Gains were driven by Fortnite, promotions around the E3 period, and reinvigorated distribution of the NES Classic, among other factors.

For the 2018 year-to-date period, hardware spending has increased 21 percent to $1.7 billion. Spending gains for Xbox One, PlayStation 4, and Plug N Play devices such as the NES Classic and SNES Classic have driven growth.

The NES Classic was June 2018's highest unit-selling hardware platform, while the PlayStation 4 led the market in dollar sales. This is the first time a Nintendo Entertainment System console has led in monthly unit sales since NPD tracking began in 1995.

Xbox One hardware dollar sales nearly doubled in June 2018 when compared to a year ago, while Switch sales jumped over 50 percent. PlayStation 4 hardware dollar sales were also higher. Dollar sales of all other hardware grew more than 23x in the month when compared to a year ago, driven by sales of Plug N Play devices like the NES Classic and the SNES Classic.

Sony's PlayStation 4 was the best-selling console hardware platform in June, and remains the best-selling console hardware platform year to date.

Dollar sales of Portable hardware grew 7 percent in the June 2018 period when compared to the prior year, and are up 2 percent year to date.

Accessories & Game Cards

Total spending on Accessories and Game Cards grew 38 percent in June 2018 when compared to a year ago, to $353 million. This represents a record high for a June tracking period.

Year to date, Accessories and Game Card spending has grown 31 percent when compared to a year ago, to $1.8 billion. Game Card spending has achieved an all-time high, while Accessory spending has reached the highest year to date total since 2011.

Year-to-date sales of both Headsets and Gamepads have achieved all-time record highs for a June tracking period. The previous year-to-date high spending for Headsets occurred in 2010, and for Gamepads in 2016.

Sales of Headsets/Headphones doubled in June 2018 when compared to a year ago. Year to date, Headsets/Headphones spending has increased 86 percent. The Xbox One Ear Force Stealth 600 Wireless Headset from Turtle Beach is the year's best-selling item in the Headsets / Headphones accessory type.

Gamepad spending grew 35 percent in June versus a year ago, with year to date spending growth of 25 percent. The PS4 DualShock 4 Wireless Controller Black is the best-selling Gamepad in both June and 2018 year to date.

Sales of Memory / RAM Cards have also experienced significant growth. Year-to-date dollar sales of Memory / RAM Cards have increased 135% when compared to a year ago. Seagate's Xbox One 2TB USB 3.0 Game Drive is the year's best-selling item within the Memory / RAM Cards accessory type.

Notes et références

GOTY : Game Of The Year

Publié le 2 août 2018 par Emmanuel Forsans

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