The tenth China Digital Entertainment Expo （ChinaJoy） for B TO B Area will be held in W5 Hall of Shanghai New International Expo Centre, China on July 26 to July 28, 2012. ChinaJoy B TO B Area is the most professional business platform in China Game Industry for copyright transaction, copyright cooperation, joint development, joint operation and other business. The online business matching system with perfect function can assist the exhibitors and business visitors in trade interaction both online and offline.
After ten years of development, China Game Industry has been sophisticated. In order to enable the world to know China game industry, ChinaJoy not only can show their new product and disseminate new technology, but also can be a window for Chinese government agencies on conveying the industrial policy, obtaining the market information, understanding the industry development and absorbing the comments and suggestions from domestic and foreign enterprises. As a bridge for conveying China voice from China to the world, ChinaJoy always engaged in providing the best way of understanding the current situation of China game development for foreign national pavilions and enterprises to drive the home and abroad game industry for achieving a common prosperity by the negotiation and cooperation between Chinese game developer and foreign game publishers .
On China game industry annual conference in Xi'an in early 2012, the major enterprises of China game industry all put their attention on oversea expansion and mobile entertainment field. Technology and Digital Publishing Division of the General Administration of Press and Publication of P.R. China, deputy director Song Jianxin made a clear statement: In 2012, The General Administration of Press and Publication will start to carry out the oversea promotion plan for China original made online game and take various measures to encourage and support the qualified online game enterprises for speeding up their pace of global extension, and select the national original made online game which is the best and with Chinese culture connotation to participate in international competition.
2011 ChinaJoy B TO B Area attracted 153 exhibitors from 15 countries and regions on the basis of ten years' game industry foundation and international brand appeal of ChinaJoy Expo. A total of more than 10,339 professionals visited this Expo. The total exhibition area of B TO B is more than 9,000 square meters. Trade visitors are from different countries such as China, the United States, Germany, Britain, France, Sweden, Russia, Malta, Italy, Spain, Canada, Australia, Japan, South Korea, Singapore, Malaysia, India, Vietnam, Philippines and other countries. The online Business Matching System, assisted trade visitors and exhibitors arranged about 1100 on-site business meeting in 2011. The amount of the on-site signed and intended contract value over 98.56 million dollars. 95% of the last year exhibitors confirmed to continue to participate in the 2012 ChinaJoy B TO B event.
At present, there are enterprises and national pavilion from the United States, Britain, Germany, Brazil, South Korea, Japan, Indonesia, Russia, Turkey, the Philippines, Hong Kong, Taiwan and other countries or regions to exhibit in 2012 BTB Area. In 2012, the exhibition area of ChinaJoy B TO B area will exceed 10000 square meters; it is expected that the participants of global professionals will be more than 15, 000.
For the demands of technical exchanges, product trade and outsourcing cooperation between international game industries, ChinaJoy B TO B Area hereby develops "online business matching system" for exhibitors and trade visitors; with the display of service, products and demands of both parties through online platform, the intended parties can invite each other on site for business discussion during the event period in exhibition area through platform. The supplier and buyers can get the most direct communication on this platform. Whether for the first-line game companies or small and medium-sized R&D team, it is a rare global expansion opportunity.
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