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Video Games retail / e-tail sales in U.S. March 2015


NPD Group's U.S. Games Industry Sales (New Physical Sales Channel*) - March 2015

5-week month; Reporting Period 03/01/15 through 04/04/15

Dollar Sales
Mar'14 Mar'15 CHG
Total Video Game Sales (New Physical Channel)
$1.02B $963.7M -6%
Video Games Hardware
$393.4M $311.1M -21%
Video Games Software (Console+Portable - New Physical Sales only)
$405.6M $395.4M -3%
Video Games Accessories
$223.9M $257.2M 15%
Total Software Sales - (Console+Portable+PC - New Physical Sales Only)
$431.7M $404.9M -6%

Hardware

Hardware unit sales decreased by 9 percent, and with average prices down 13 percent across all platforms, dollar sales decreased by 21 percent.

Console hardware was the primary culprit responsible for the March 2015 sales decline, with a 29 percent, or $104 million decrease, in spending while portable hardware rose by 71 percent over last year.

This is the seventeenth month of sales for the Xbox One and PS4, whose combined cumulative hardware sales are over 50 percent higher than the combined seventeen-month cumulative sales totals for the Xbox 360 and PS3.

Software

Battlefield HardlinePhysical software sales decreased by 6 percent from March 2014 as strong growth of eight generation consoles (PS4, Xbox One, Wii U) helped to partially offset the sharp declines of seventh generation consoles, down 52 percent, and physical PC games, down 64 percent. A bright light in the portable space was the increase in 3DS software sales of over 20 percent from March 2014.

March 2015 software sales showed growth across all three eighth generation consoles (PS4, Xbox One, Wii U), collectively increasing by 58 percent versus March 2014. This is a sign of the health of the eight generation console space; especially when considering the strong March 2014 software releases (as a comparison) such as Titanfall and inFamous: Second Son.

One factor in the decline of total new physical sales in March 2015 was the 16 percent decrease of new releases sales compared to games launched in March 2014.

The launch of Bloodborne ranked as second overall in software sales this month, but also has the second highest sales for the debut month of a first-party game on the PS4, after inFamous: Second Son, in March 2014.

Physical PC games spending declined by 64 percent from March 2014 due to poor comparisons to a strong March 2014 launch slate, which included Diablo III: Reaper of Souls, TitanFall, and The Elder Scrolls Online. These three titles represented 54 percent of physical PC game sales in March 2014.

3DS The Legend of Zelda: Majora's Mask 3D would make the top ten software list when ranked on a SKU basis rather than a title basis.

March 2015 Top 10 Games (New Physical Retail only; across all platforms incl. PC) Rank Publisher
Battlefield Hardline (XBO, PS4, 360, PS3, PC)** 1 Electronic Arts
Bloodborne (PS4)** 2 Sony (Corp)
Grand Theft Auto V (XBO, PS4, 360, PS3)** 3 Take 2 Interactive (Corp)
Mario Party 10 (NWU)** 4 Nintendo
Call of Duty: Advanced Warfare (PS4, XBO, 360, PS3, PC)** 5 Activision Blizzard (Corp)
MLB 15: The Show (PS4, PS3)** 6 Sony (Corp)
Minecraft (360, PS3, XBO, PS4) 7 Microsoft (Corp) / Sony (Corp)
NBA 2K15 (PS4, XBO, 360, PS3, PC) 8 Take 2 Interactive (Corp)
Borderlands: The Handsome Collection (PS4, XBO)** 9 Take 2 Interactive (Corp)
Final Fantasy: Type O HD (PS4, XBO)** 10 Square Enix Inc (Corp)

Accessories

Accessory sales rose by 15 percent with increases over March 2014 from video game point and subscription cards, gamepads, and interactive gaming toys. Collectively, these three types of accessories represented the majority of the increase in the dollar growth in accessory spending over last year.

March 2015 marked the best-selling March for video game point and subscription cards, and was also one of the best months on record (sixth best) for point cards.

Notes et références

Copyright 2015. The NPD Group, Inc. All Rights Reserved. Proprietary and Confidential.

*NPD's monthly point-of-sale data reports on U.S. Games Industry sales occurring from new physical purchases at retail which is the largest channel for games sales, but does not represent 100% of industry sales; it does not account for consumer purchases made via digital distribution, used game sales, subscriptions, mobiles, rentals, or social network games. NPD's Games Market Dynamics: U.S. is issued quarterly and is NPD's official estimate of the consumer spend on the industry and It does include estimates of the size of those other monetization methods.

**(includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)

Publié le 20 avril 2015 par Emmanuel Forsans

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