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Video Games sales in U.S. (retail & digital) - April 2017

Analysis from NPD's VG industry analyst, Mat Piscatella


Total video game spending, which includes hardware, software and accessories, grew 10 percent versus year ago to $636 million, the first time the industry has experienced two months of consecutive growth since November 2015. The Nintendo Switch led hardware sales, while Mario Kart 8 Deluxe, Persona 5, and The Legend of Zelda : Breath of the Wild, drove software sales.

NPD Group's U.S. Games Industry Sales - April 2017
4-week month ; Reporting Period 04/02/17 through 04/29/17

Dollar Sales Apr'16  Apr'17 Chg
 Total Video Game Sales  $577M $636M 10%
 Video Games Hardware $142M $195M 37%
 *Video Games Software (Console+Portable ; Physical and Full Game Digital Formats from the PSN, and Xbox Live platforms) $287M $304M 6%
 *PC Games Software (PC ;   Physical and Full Game Digital Formats from the Steam platform) $27M $11M -57%
 **Video Games Accessories $121M $126M 4%

Hardware

Hardware spending jumped 37 percent compared to April 2016, to $195 million. The Nintendo Switch was the catalyst for this growth with sales exceeding 280,000 units.

The industry drove the highest April hardware dollar sales since April 2011.

Nintendo owned the top 2 platforms in unit sales for the month, with the Nintendo Switch at #1, followed by NES Classic.

Software

Mario Kart 8 DeluxeVideo game software dollar sales grew 6 percent versus year ago to $304 million, driven by the launches of Mario Kart 8 Deluxe and Persona 5, along with a strong second month for The Legend of Zelda : Breath of the Wild.

Mario Kart 8 Deluxe was the month's top-selling title. As a property, Mario Kart is the all-time best-selling Racing franchise in the U.S.

April saw the release of Xbox 360 Call Of Duty : Black Ops II as a backward compatible game for the Xbox One, helping the title chart in the top 10.

Persona 5 experienced the strongest debut month for any title in Persona franchise history, with packaged dollar sales five times that of the previous best-selling debut, Shin Megami Tensei : Persona 4.

Year to date, the top 2 games in dollar sales are both published by Ubisoft : Tom Clancy's Ghost Recon : Wildlands, the best-selling game of the year through April ; and For Honor, which charted at #2 through April.

Seven different publishers produced the top 10 April titles for the Nintendo Switch. Nintendo published three of the top 10, while Warner Bros. Interactive, Sega, Konami, Nicalis, Ubisoft and Activision Blizzard all published titles for the Nintendo Switch that appear in April's top 10.

April 2017 Top 20 Games (Physical and Full Game Digital Formats for publishers in the digital panel ; across all platforms incl. PC), ranked on dollar sales

Title Rank Publisher
Mario Kart 8*** 1 Nintendo
Persona 5*** 2 Atlus
The Legend of Zelda : Breath of the Wild*** 3 Nintendo
MLB 17 : The Show 4 Sony 
Tom Clancy's Ghost Recon : Wildlands 5 Ubisoft
Grand Theft Auto V 6 Take 2 Interactive 
Mass Effect : Andromeda 7 Electronic Arts
NBA 2K17 8 Take 2 Interactive 
Overwatch^ 9 Activision Blizzard 
Call of Duty : Black Ops II 10 Activision Blizzard 
Call of Duty : Infinite Warfare 11 Activision Blizzard 
Horizon Zero Dawn 12 Sony 
Lego City Undercover 13 Warner Bros. Interactive
Kingdom Hearts HD 1.5 + 2.5 Remix 14 Square Enix Inc 
Lego Worlds 15 Warner Bros. Interactive
Tom Clancy's Rainbow Six : Siege 16 Ubisoft
Battlefield 1 17 Electronic Arts
For Honor 18 Ubisoft
Nier : Automata 19 Square Enix Inc 
Minecraft 20 Microsoft 

Accessories

Total spend on Accessories and Gamecards** grew 4 percent compared to last year to $126 million.

Gamepad sales grew 9 percent in April compared to a year ago. The Nintendo Switch Pro Controller was the #1 Gamepad of the month.

Notes et références

New physical retail sales are still projected up to 100% of the U.S. retail footprint while the full game download sales are not. This represents improved coverage of games industry monetization but our quarterly Games Market Dynamic report remains our official estimation of all content monetization methods including used games, digital full game and add-on content, subscriptions, mobile games, rentals and social network games in addition to physical sales.

* NPD's revised monthly point-of-sale data reports on U.S. Games Industry sales occurring from new physical purchases at retail as well as full game downloads from participating publishers. PC Games Software only includes full games downloads from Steam and excludes other PC digital retailers such as Origin and Uplay.

** Effective July 2016, subscription cards to console services such as Xbox Live Gold and PlayStation Plus and named full-game download cards are included in the Video Game Accessories media advisory data.

*** No digital sales included in ranking.

^ Battle.net sales not included

Publié le 29 mai 2017 par Emmanuel Forsans

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